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    Designing Music for Smartwatches

    Designing Music for Smartwatches

    Master's thesis research that laid the groundwork for Spotify's wearable app strategy

    Context

    As a master's thesis student at Spotify, I researched how people find and control music on small wearable screens. Its output, a set of design guidelines and interaction patterns, later fed into Spotify's official smartwatch apps.

    Image of Apple Watch
    User research for Apple Watch, WearOS, and more

    Research & Discovery

    I started with stakeholder interviews and a competitive scan of smartwatch music players to understand the landscape.

    Then I recruited and interviewed 20 U.S. users, mapping their behavior into personas, journeys and user stories.

    Field notes
    User research

    Design & Prototyping

    To test in realistic conditions, I built Axure and web prototypes that played real music on a wrist-mounted iPhone, a working stand-in for a smartwatch.

    Across five rounds of prototyping and testing I validated the core hypotheses and refined the button-mapping patterns.

    Smartwatch prototyping using wrist-mounted iPhone
    Smartwatch prototyping using wrist-mounted iPhone

    Results & Outcomes

    1st

    Spotify wearables research

    1st

    Spotify wearables guidelines

    1

    Published master thesis

    The study surfaced gestures and UI patterns that product teams later picked up across multiple smartwatch platforms.

    It was published as the thesis "Designing a User-Centered Music Experience for the Smartwatch", Spotify's first wearables research and first set of wearable guidelines.

    I carried the work into my Spotify internship across Garmin, Wear OS, Fitbit and Apple Watch.

    Published master thesis research paper
    Published master thesis research paper

    Endorsement

    Oscar rapidly generated ideas, fearlessly gathered feedback, and structured user studies that led to real impact. His self-determination and product sense impressed everyone.

    Arthur, Product Lead at Spotify

    Browse selected work

    Protected

    Klarna Store Pages

    Making Klarna findable, usable, and scalable in physical retail.

    Year
    2021–2022
    Role
    Product Designer → Senior Product Designer
    Surface
    Mobile
    Outcome
    +10.8pp · Payment conversion uplift
    Klarna Store Pages · Mobile2021–2022
    Protected

    Klarna AI Knowledge System

    Helping employees find and trust internal knowledge at scale.

    Year
    2024–2025
    Role
    Sole product designer
    Surface
    Web · internal
    Outcome
    Confidential · Generalized case
    Klarna AI Knowledge System · Web · internal2024–2025

    Contact

    Let's connect

    Based in Stockholm. Designing AI products at Talentium.